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Nine Lives: Stories of Women Business Owners Landing on their Feet
By Mary Cantando with Laurie Zuckerman
Review by: Moira Richards

  1/1/04

ISBN: 0972952802

Nine Lives: Stories of Women Business Owners Landing on their Feet arose from the market gap in books that tell the stories of successful business women. Although it focuses on American women who have built small, medium and even very big businesses, this book will also make encouraging reading for women in any country who already operate or wish to start, even the tiniest business of their own.

The nine short profiles that comprise Nine Lives are not of women who are exceptionally smart or rich or lucky. Instead, the stories prove that with hard work and determination, women are able to accomplish whatever it is they wish to do. These nine women did not allow lack of funds, lack of formal education, racism, sexism, ill health, drug addiction, vicious competitors or a myriad of other obstacles to stand in the way of their goals. A problem may have stopped each woman for a moment, or set her plans going backwards for a while, but ultimately, as we all know that women can, she assessed the challenge and either got herself past her obstacle or erased it entirely from her path.

These women could be any one of the millions of women the world over who have decided to take control of their economic lives, and Nine Lives serves as inspiration to any woman who dreams of running her own business -- whether it be baking cookies or developing sophisticated computer technology. The book will inspire any reader to chuck that corporate dead-end job, or to pursue the gap in the market that only she has spotted, and to take that first step towards financial control of her life.

The stories are honest and the women admit openly to the sacrifices that business success claims from the personal lives of women in particular. Interesting too, is the fact that most of the women in the book find that they benefited enormously by becoming members of one of the networking organisations devoted especially to women business owners.

Cantando & Associates, the publishers of Nine Lives: Stories of Women Business Owners Landing on their Feet are looking to follow it with another book of stories about remarkable women business owners. If you are a woman business owner who has conquered unique challenges, then visit their website. Perhaps you will get a chance to share your triumphs and your most rewarding moments as the owner of a business with many, many other women (and men) around the world.

 




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